Coffee. Agave. No apologies.
Every coffee liqueur in the well is built the same way. Rum. Vodka. Some kind of neutral grain that exists to disappear behind the syrup. We weren't interested.
Café Louie is built on agave. Real spirit doing real work. The kind of base that holds its ground when the espresso hits it, instead of stepping aside and pretending nothing happened.
Pour it and you'll taste the difference. Pour it twice and you'll stop ordering the other thing.
"It's the espresso martini's louder cousin. The one your bartender quietly orders for himself after the shift."
- The Café Louie thesis